93% of B2B marketers use email to distribute content.
89% of marketers use email as the primary channel for generating leads.4 out of 5 marketers say that they would rather give up social media marketing than email marketing.29% of marketers consider email marketing to be the most effective marketing channel.46% of global smartphone users prefer to be contacted by businesses via email.The average Gmail account has over 17,000 messages.Approximately 75% of Gmail users access their inboxes on mobile devices.As of July 2022, the 3 most used email clients in the world were Apple (57.97%), Gmail (28.13%), and Outlook (4.21%).The remaining 20% of email views come from tablets and other devices. 41% of email views come from mobile devices, while 39% come from desktop computers.40% of surveyed email users said they have at least 50 unread messages in their inboxes.This figure is set to grow to 376.4 billion by 2025. Globally, the number of sent and received emails per day is projected to increase to 347.3 billion in 2023.59% of millennials and 67% of zoomers check their email inbox on their smartphone.99% of email users check their inbox every day, 58% of which do it first thing in the morning.The average email user has 1.75 email accounts.In 2025, this figure is predicted to reach around 4.6 billion. The number of global email users is expected to grow to around 4.3 billion in 2022.Not convinced that email is here to stay? The following collection of email usage and email marketing statistics for 2023 will remove all your doubts. Email usage and email marketing statistics for 2023 Read on to find out what some of the latest email statistics show and how the email game is changing this year. It’s a tool we use to apply for jobs, market our products and services, negotiate and seal deals, offer support to our customers, and even keep in touch with our loved ones.īut is email really that popular, or is this just another subjective opinion on the internet? Email is an essential part of our lives, both business and personal.
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